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Purdue AD likened the financial hit of paying players to the one COVID-19 made on athletic budgets in 2020, but with one key difference — this one’s permanent.
Purdue athletic director Mike Bobinski is settling in for one final year of business as usual in college sports — and preparing for a major shift.
In 2025, a new financial model arrives due to the House vs. NCAA settlement and other ongoing litigation. That settlement, if finalized, will allow teams to begin directly paying athletes 22% of the average Power 5 program’s revenues. That pool of over $20 million will increase in the second and third years, then be reevaluated.
Where does Purdue, with annual revenues of around $120 million, find another $20 million? Bobinski told IndySt